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We are not just 100% committed to offering the finest Hawaiian premium coffees: 100% Moloka‘i coffee, 100% Kona coffee and 100% Maui coffee. We also are 100% committed to supporting the revitalization of both culture and ecology in our home, the Hawaiian islands. That's why we donate 1% of revenues to this cause. More than that, we actively support the people of our home-base island, Moloka‘i, which many consider to be the most traditionally Hawaiian of all the islands. We must be pono–that is, doing the right thing. The native culture teaches this by example: It takes strength and courage, smarts and passion, to malama the ‘aina–to take care of the spirit of the land that feeds us. We want to be part of that tradition.

Malama Hawai‘i. There is nothing like it anywhere else on planet Earth.

  Hawai‘i is the only state in the U.S. with climatic conditions necessary for growing coffee. The combination of rich volcanic soil, a year-round warm climate and abundant rainfall adds up to an ideal environment.

From 1850 to 1900 coffee was Hawai‘i's biggest agricultural crop. Sugar cane and pineapple came onto the scene early in the twentieth century and, because they were easier to grow and less labor intensive, most coffee acreage was converted to these new crops. Hawaiian coffee was traditionally grown on small, independent farms. Recently, however, relatively large plantations have been supplying the bulk of the crop.

Recent economic factors have dramatically altered the Hawaiian agricultural industry. Foreign competition has forced the sugar and pineapple industries into a steep decline, with no significant recovery in sight.

Many sugar and pineapple plantations have closed, leaving thousands of acres of valuable farmland under utilized or not used at all. Coffee is being increasingly viewed as a viable replacement crop.

After petroleum, coffee is the second most heavily-traded commodity in the world, and millions of farmers depend on coffee for their livelihood. Each cup of coffee you drink connects you to real people and places. Your choice of coffee helps ensure a better life for farming families and hope for the future!